Orange County, CA – September 20, 2015 – Orange County Fashion Week® emerges as a leading player in the metropolis of fashion, the 34 billion dollar retail market has proven itself yet again as a major fashion capital player with a cult market of emerging fashion talent. Not only has a buyer’s market, this metropolitan market identified newcomers in the U.S. market of fashion design. Not exclusive to retail, OCFW® led its opening day to recognize masterstylists in the top of their game.
Orange County Fashion Week® 2015 went off with a bang! Fireworks included! Beginning Thursday, September 17th the best in beauty, hair, and make-up came to together to compete in the 2nd Annual MasterStylists competition. It was a night filled with high creativity, impeccable style, and the enthusiasm to design works of art celebrated in the theme of “Alice In Wonderland.”
Manna Kadar Cosmetics prepared for four years with OC Fashion Week® as with Toni and Guy Academy of South Coast Plaza , the daily adventures of beauty and styling have become synonymous with art here in Orange County, as the official kick off was dedicated to the talented works of masterstylists.
On Friday, September 18th the runway saw stunning and truly one-of-a-kind collections from upcoming designers in couture, high-end, and resort wear. OC Fashion Week® was happy to introduce Founders Hall at the prestigious Soka University in Aliso Viejo as a new venue for Day 2. Betinnis, a fashion boutique in Brea, CA and owned by “Behind The Seams” host and style expert, Chadia Almeddin sponsored the night’s event. In addition, Darya South Coast Plaza, the jewel of Persian cuisine served an assortment of gourmet hors d’oeuvres and cocktails.
International press coverage from FashionUnited to the Philippines AZE Media/Blogtalk with MJ Racadio and China’s own 8Asian TV met for a serendipitous gathering at the acclaimed Founders Hall adjacent to the world-class Peace Lake.
Designers for Day 2 of OC Fashion Week® included: Coral Castillo, Charmaine Joie Couture, Berenice Gonzales, Jonathan Jimenez, Yesenia Hernandez, Marc Aaron Bright, and Cheri Elizabeth Collections.
Our very own kapabayan, Charmaine Joie, a celebrity fashion designer in California, presented a colorful & sophisticated collection influenced by the Art Noveau Movement in France. She included the crowning headpieces from Mimsy Crowns , designer Debby Harper to accentuate the dresses. Included in her lineup modeling Charmaine Joie Couture is Hannah Angelica Marte, former 2014 Miss Philippines USA beginning her modeling career post pageant. Alongside Hannah were a few other pageant beauty’s representing Charmaine Joie designs; Eyga Mojus, 2015 Miss South Sudan & Cristal Abigail Infante, 2015 Miss Guerrero USA & rising singer sensations Tiffany Nicole Brevard & Cambria Martinsen.
Orange County Fashion Week® not only celebrated the talents of upcoming designers and models, but was proud to support the three very unique and well-deserved charities supporting the Orange County Community. Teen Project, a non-profit organization helping young foster teens transition to adulthood; to Working Wardrobes, empowering men, women, veterans and young adults overcoming difficult challenges to confidently enter the workforce and achieve success; and the OC Ballet Theater, a non-profit organization dedicated to teaching ballet and other forms of dance to students of all ages, were this year’s charity recipients.
It was a week filled with fashion curated for those who are inspired by beauty, music, and art with incredible backdrops and all new venues that made for a one-of-a kind experience leaving the audience breathless for more. OC Fashion Week® S/S 2015 videos can be found online at OCFashionWeek.com.
Genesis Gonzalez – Editorial Director
Arezou Hooshiarnejad – Vice Chair, Publicity